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Cube Controls x Mercedes-AMG
Cube Controls, a Sardinian startup creating steering wheels for the German automotive giant Mercedes-AMG.
LUXURY UNPACKED: CUBE CONTROLS' PREMIUM PACKAGING
Partnering with Mercedes-AMG to create a groundbreaking Sim Racing wheel, Cube Controls aimed to deliver an experience
that was as luxurious as it was innovative. Their packaging was designed to reflect this commitment, offering both unparalleled protection and a truly unforgettable unboxing.
CHALLENGE
Cube Controls, renowned for their high-quality sim racing products, sought a packaging solution that would not only protect their steering wheel but also reflect the brand’s prestige. They entrusted our team with the task of creating a packaging that aligned perfectly with Mercedes-AMG’s design standards while ensuring the utmost product safety.
SOLUTION
In collaboration with Veronica Urbano, the project’s graphic designer, we developed a custom packaging solution that exceeded expectations. The box, crafted from premium Italian materials, featured a magnetic closure and a sleek, modern design that complemented Mercedes-AMG’s aesthetic. To ensure optimal product protection, we incorporated a custom-shaped foam insert and a protective lining that adhered to the brand’s specific requirements.
RESULT
By delivering a packaging solution that not only met but exceeded Cube Controls’ expectations, we demonstrated our commitment to quality, craftsmanship, and attention to detail. The custom-designed box not only protected the product but also elevated the overall brand experience.
GOAL
Easy and quick to assemble
Safe for electronic devices
Suitable for shipping
RESULTS
High quality finish
Custom shaped inserts
50% faster packing
